Researchowl`s Viral Marketing Acid Test

Released on = May 22, 2006, 11:52 am

Press Release Author = Helen Farmer

Industry = Internet & Online

Press Release Summary = Researchowl has devised a plan to see if viral marketing can
work for them via a humorous blog.

Press Release Body = Ms H Farmer and Mr M Doherty, owners of Researchowl.com have
devised a plan to test the real power of viral marketing.

They have developed a blog called LaughWithResearchowl that already has over 70
funny jokes, pictures, cartoons and downloads received via email over the last
couple of years.

They believe that everyone should \'take time out to smile\" and the
LaughWithResearchowl blog enables people to do just that. The logic being who can
resist sending a link to a site that makes them smile to their friends. After all
funny content has a tendency to spread like wildfire across the Internet.

But the real test lies in the fact as to whether people will see enough value in the
humorous content provided (and links to other funny sites) to look into who is
behind it.

Really the owners are banking on the two following facts making a good marriage:
1)Everyone likes a little humor; and
2)Searching the web is the second most popular activity on the Internet.

Researchowl\'s service is actually providing people with personalized web searches
detailing the direct URL links to relevant information relating to their search
query.

So as the LaughWithResearchowl site is developed, how many people will see the hard
work and effort that is put into the blog and look into who is behind it?

Or how many people will ignore the subtle advertising methods and just take the site
at face value?

Time and worldwide distribution will tell.

Web Site = http://laughwithresearchowl.wordpress.com

Contact Details = Ms Helen Farmer
c/o 14 Little Bentswood
Haywards Heath
West Sussex RH16 3HE
tel:07904 126082
fax:44 8712475945
email:researchowlmarketing@googlemail.com

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